Google & Cloud Computing

Google's mission is to organize the world's information and make it universally accessible and useful1


Google don't just want to organise the worlds information, they want to organise your information. To achieve this goal, Google have been developing and innovating their products and services. The company follows the 70/20/10 model pioneered by Google's CEO Eric Schmidt which "dictates that, to cultivate innovation, employees of a company should utilize their time in the following ratio:

  • 70% of time should be dedicated to core business tasks.
  • 20% of time should be dedicated to projects related to the core business.
  • 10% of time should be dedicated to projects unrelated to the core business"2

Beyond Search

This innovation has allowed Google to diversify it services to include:

  1. Gmail: Google introduced its email service in February 2007 and has 146 million users3.
  2. Google Apps: Google introduced its software applications in 2006 which includes a word processor, a spreadsheet application and a presentation product introduced in 2007.
  3. Google Chrome Browser: Google launched the beta version of its browser Chrome in September 2008 for Windows users and the full version in December 2008. By January 2010, Chrome has overtaken Safari to become the 3rd most popular browser with a market share of 4.63%4 aided by a sustained advertising campaign by Google which even includes a Google comic5.
  4. Google Android

The introduction of these services has set the stage for Google to take the next junction on the road to organising the worlds information via cloud computing.

What is Cloud Computing?

Kambil6 defines cloud computing as "a way of providing computing services that are dynamically scalable and virtualized. Basically, users employ a web browser to access computing services provided remotely by a third-party. The users do not have to know the details of how the computing infrastructure is provisioned. They just need a few simple interfaces to connect."

Enter the Chrome…….Google Chrome OS

July 2009 saw the announcement of Google Chrome OS which will be launched in 2010. It will be an open source operating system and act as an interface with the applications being available online and not on the user's computers7. It's resembles the Chrome browser and will target Netbook users who primarily do most of their work online.

The introduction of the Chrome browser launched a direct battle with Microsoft with Internet Explorer losing 1% of its market share in the last half of 20094. ENISA reports that the estimated revenue for Cloud Computing based systems will be $44.2bn by 20138. The Chrome O/S with the combined popularity of Google and its Freeware/Open Source aspect poses a direct threat to Microsoft's Operating System dominance, the impact and outcome of which can only be measured with the launch Chrome O/S later this year.

1. Welcome to Google Entreprise. Why Google?. [Online] Available from: [Accessed 14 Dec 2009].
2. CNN The 70 Percent Solution: Google CEO Eric Schmidt gives us his golden rules for managing innovation. 1 Dec 2005 [Online] Available from: [Accessed 20 Jan 2010].
3. TechCrunch. Bing Comes To Hotmail. 9 July 2009 [Online] Available from: [Accessed 14 Dec 2009].
4. Computerworld. Google's Chrome grabs No. 3 browser spot from Safari. 2 Jan 2010 [Online] Available from: [Accessed 15 Jan 2010].
5. Google Chrome. Google Chrome. [Online] Available from: [Accessed 20 Jan 2010].
6. KAMBIL, A. A head in the clouds. Journal of Business Strategy, 2009, 30 (4) pp. 58-59. [Online] Available from:;jsessionid=6DE7620223924615A02DDCAE5A9356DD?contentType=Article&hdAction=lnkpdf&contentId=1810662&history=true [Accessed 15 Dec 2009].
7. Wikipedia the free encyclopedia. Google Chrome OS. [Online] Available from: [Accessed 10 Jan 2010].
8. ENISA European Network and Information Security Agency. Cloud Computing Risk Assessment. 20 Nov 2009. [Online] Available from: [Accessed 15 Jan 2010].
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